Our Values

Quality
Our chocolate always has been and always will be the core of what and who, we are. We strive to give our customers the best possible product whether it's their first bite of Zella or their millionth! 
Service
Without our fans, we don't exist. Providing the most professional, timely and proactive service possible as we continue to scale is always top of mind.
Community
Leave the world in a better place than you found it, right? We think so. That's why profits from every sale are donated to Best Buddies International 501(c)(3). The non-profit is close to our hearts.
Innovation
Change is the only constant and despite what many think, change isn't painful. Resisting it is! We're always thinking of new and exciting infusions for our bars.
Health & Wellness
Yes, we said it. We make and love chocolate but are also health and wellness nuts! It's been shown that satisfying a craving responsibly has a dramatic effect on long-term commitment to fitness and health goals. Don't binge, indulge in dark.